Which pigment is noted as the most popular white pigment in coatings?

Titanium Dioxide is recognized as the most popular white pigment used in coatings due to its excellent properties. It provides a high level of opacity, which means it can effectively cover underlying colors and surfaces. This pigment reflects light exceptionally well, contributing to its bright, white appearance. Additionally, Titanium Dioxide has excellent weathering resistance, which helps maintain the integrity of the coating over time, making it suitable for both interior and exterior applications.

This pigment’s stability and non-toxic nature compared to alternatives, such as Lead White—which has largely fallen out of favor due to health concerns—further bolster its popularity among painters and manufacturers. Moreover, Titanium Dioxide's versatility allows it to be used in a wide variety of applications, including paints, varnishes, and plastics, enhancing its position as the preferred choice in the industry.